Available for Select Freelance & Contract Projects

Freelance Web Developer & E-Commerce Engineer.

I craft fast, conversion-driven websites, custom Shopify storefronts, and modern Next.js applications for founders, direct-to-consumer brands, and businesses worldwide.

Start a ProjectView Client Work

Services & Capabilities

End-to-end technical craftsmanship built for speed, SEO rankings, and revenue growth.

E-Commerce & Custom Shopify Stores

Bespoke storefronts designed to maximize conversions. Custom Shopify theme engineering, product variant pickers, subscription flows, and frictionless checkout optimization.

Shopify DevelopmentWooCommerceCart OptimizationCustom Checkout

Full-Stack Next.js & React Web Applications

Scalable, high-performance web apps built with Next.js App Router, React, TypeScript, and modern API integrations. Clean architecture designed for growth.

Next.js App RouterReactTypeScriptREST & GraphQL APIs

Speed, Performance & Core Web Vitals

Transform sluggish, bloated sites into sub-second powerhouses. Deep performance audits, script deferral, asset compression, and mobile responsiveness tuning.

Core Web VitalsLighthouse 95+Asset MinificationSub-Second Loading

Technical SEO & Conversion Architecture

Structured data (Schema.org JSON-LD), semantic HTML hierarchy, canonical routing, open graph optimization, and high-CTR layout patterns that rank organically.

Schema.org JSON-LDSemantic HTMLOrganic RankingsConversion Architecture

Featured Work & Portfolio

Live websites & client collaborations.

Click any project to inspect the live site in real-time

shopgulab.com
Visit Live Site
Gourmet Foods & Cold-Pressed Oils

Shop Gulab

A comprehensive digital storefront built for a heritage food and cold-pressed edible oil brand, featuring rich product categories, seamless cart flows, and mobile speed optimization.

Key Deliverables:

  • High-conversion checkout & product bundle architecture
  • Dynamic filtering across multi-category grocery lines
  • Optimized asset delivery & sub-second page loading
E-CommerceWooCommercePerformance TuningUI/UX DesignResponsive Layout
E-Commerce Architecture & PerformanceExplore Shop Gulab →
shopbabybliss.com
Visit Live Site
Maternity & Baby Essentials

Baby Bliss

An elegant, warm, and trustworthy direct-to-consumer store for baby clothing, nursery essentials, and newborn care with an intuitive, friction-free mobile shopping experience.

Key Deliverables:

  • Streamlined mobile-first checkout & navigation hierarchy
  • Curated lifestyle collection showcases & fast search
  • Clean visual identity and modern typography setup
ShopifyMobile-First UXFrontend EngineeringConversion Rate Optimization
Shopify Storefront & Mobile UXExplore Baby Bliss →
optimizeminerals.com
Visit Live Site
Health & Mineral Nutrition

Optimize Minerals

A crisp, scientifically grounded wellness brand platform showcasing bioavailable elemental mineral formulas with subscription logic and educational storytelling.

Key Deliverables:

  • Seamless recurring subscription & one-time purchase flows
  • High-fidelity educational product comparison modules
  • Structured SEO architecture for high organic visibility
DTC E-CommerceShopify StorefrontSubscription FlowTechnical SEOSpeed Optimization
DTC Storefront & Technical SEOExplore Optimize Minerals →
phoenixgoods.com
Visit Live Site
Nervous System Recovery & Wellness

Phoenix Goods

A high-impact sales funnel and brand platform for Phoenix Recharge, engineered to convey product science, clinical benefits, and drive focused single-SKU customer conversions.

Key Deliverables:

  • High-converting single-product landing page architecture
  • Visual ingredient breakdown and clinical efficacy modules
  • Lightning-fast Core Web Vitals scores across mobile devices
Funnel OptimizationDirect-to-ConsumerCustom FrontendConversion Copy Layout
Sales Funnel & Brand ExperienceExplore Phoenix Goods →
happygardens.com
Visit Live Site
Handcrafted Outdoor Decor & Art

Happy Gardens

An expansive, artfully curated e-commerce catalog showcasing handcrafted wind chimes, garden statues, and rain chains with faceted search and visual merchandising.

Key Deliverables:

  • Faceted multi-attribute filtering & instant search indexing
  • Rich media gallery layouts with customer review showcases
  • Scalable category infrastructure managing large SKU volume
Catalog UXFaceted FilteringShopify ArchitectureOrganic SEOPerformance
Catalog Architecture & Search UXExplore Happy Gardens →
sininlinen.com
Visit Live Site
Designer Textiles & Alternative Decor

Sin in Linen

A bold, iconic home textile brand site featuring provocative tattoo, pin-up, and gothic motifs with a custom swatch selector, fabric guides, and fluid layout transitions.

Key Deliverables:

  • Custom multi-variant swatch selector & size guide engine
  • Vibrant brand storytelling with immersive visual grids
  • Cart drawer upsells and optimized customer checkout flow
Custom ThemeBrand IdentityInteractive UICart OptimizationResponsive Design
Custom Storefront & Variant ExperienceExplore Sin in Linen →

How We Work Together

Transparent, focused, and low-friction collaboration.

01 / DISCOVERY & SCOPING

Requirements & Strategy

We align on your project requirements, target audience, technical architecture, timeline milestones, and business goals.

02 / CRAFTSMANSHIP

Build & Rapid Iteration

Clean, robust code with frequent staging previews so you can test features and provide feedback at every stage.

03 / LAUNCH & SUPPORT

Deploy & Performance Tune

Rigorous cross-browser testing, SEO schema validation, Core Web Vitals optimization, launch deployment, and handover.

Frequently Asked Questions

Everything you need to know about working together.

What types of freelance web development projects do you work on?+

I specialize in custom e-commerce storefronts (Shopify, WooCommerce, Headless), full-stack web applications (Next.js, React, TypeScript), direct-to-consumer sales funnels, and performance optimization projects. Whether you are launching a new brand or overhauling an existing store, I handle both frontend design and backend engineering.

How do you ensure fast page load speeds and optimal Core Web Vitals?+

Every project is engineered with performance-first principles: zero unnecessary framework bloat, optimized image/asset pipelines, asynchronous script loading, caching strategies, and semantic clean HTML. This guarantees fast mobile load times and green Core Web Vitals scores in Google PageSpeed.

Can you customize or optimize an existing Shopify store or website?+

Yes! Many clients come with existing stores that need speed improvements, custom feature additions (e.g. bundle builders, variant swatches, subscription logic), or a full UI/UX refresh to boost conversion rates.

What is your typical project timeline and communication process?+

Timelines vary depending on scope: dedicated landing pages or speed optimization sprints typically take 1–2 weeks, while full custom e-commerce builds or web applications range from 3–6 weeks. Throughout the build, you receive regular updates, milestone reviews, and live preview staging links.

How do we get started on a project?+

Simply send a note via the contact form with your project overview, timeline, and goals. I will review your requirements and respond within 24 hours to discuss scope, deliverables, and next steps.

Have a project in mind? Let's build it.

Whether you need a custom Shopify storefront, a modern Next.js web application, or speed & SEO optimization for an existing site, let's talk.

Get in Touch (Freelance Inquiry)

Direct communication • Rapid turnaround • Clear milestone pricing